Origin of the Peanut Butter Bar

It started as a summer evening conversation with my wife on our porch with a beer. Ali is a blogger at aliadventures.com and travel-made-simple.com where she helps people learn to travel and enjoy the world. She wanted a sticky bar to advertise her new book. We looked at a few options out there and nothing seemed to do exactly what we wanted it to.

Now I am a developer and told her I could write something for her site. We joked about names and then my brain hit on bar and immediately went to peanut butter bar and the tagline of “all the good stuff that sticks to the roof of your site.” It was a good name and tagline, but even at that point just an idea.